JORA VISION AWARDED PRESTIGE DESIGN ASSIGNMENT FOR THE NEW TO DEVELOP INTERACTIVE MUSEUM EXPERIENCE AT THE PANDA BASE IN CHENGDU (CHINA).
The Chengdu Giant Panda Breeding Research Base, the most renowned and biggest institution for Panda research and protection, issued a prestigious international competition for the design and build of the new Giant Panda Museum Experience.
The new museum has the important role of providing an immersive and educational experience for the millions of visitors each year. The new museum will need to inspire, amaze and educate the visitors about the important role the Panda Base plays in the research and protection of this amazing animal and about the secrets behind their fragility.
The jury of experts praised and therefore selected Jora Vision’s proposal, out of a series of other very competitive international designs, as winning company. Jora Vision will be responsible for the design and production of the interactive museum experience, which is also a great acknowledgment for the European design and creativity, in terms of cultural experiences and tourist attractions.
Land of giant Panda’s area development
The challenge behind the design assignment is to find the best balance between the huge tourist volumes and the limited architectural spaces of the museum. Jora Vision’s design opted for the model of a walkthrough experience, defined by a clear storyline, appealing for all visitors regardless of their socio-demographic background. A well balanced combination of spatial immersive theming, interactive hands-on exhibits and digital guidance solutions proved to be the best solution for the project.
The success of the Chengdu Giant Panda Breeding Research Base, over the past 30 years, confirms that the protection of the endangered population of Giant Pandas has become a great human achievement in the understanding and unfolding of the secrets behind the unique world of the Panda.
Jora Vision’s team is proud to be able to contribute to the further development and improvement of such an important cultural Chinese institution.
June Ren (Jora Vision Managing Director Asia) and Jan Maarten de Raad (Jora Vision CEO) at the Chengdu Giant Panda Breeding Research Base